Up and to the Right: 11/07/2017


Here are 3 links worth your time this week:

Freelance creative director Nguyen Lee provides an in-depth look at the process he uses to delight clients and ensure his projects run smoothly. The takeaway: Spend time understanding your clients business and always tie your design decisions back to your client's goals. (37-minute read). Step into my studio and get a behind the scenes look at projects – from inquiry to delivery

Matt McDonald from Stride Health shares how healthcare for freelancers may not be as expensive as you'd think. The takeaway: Enrolling in a healthcare plan will not only ensure you are protected against unexpected costs but the monthly fee can be deducted from your taxable income. The open enrollment period ends on December 15th, 2017, so be sure to look at your options before it closes. (4-minute read). Understanding health insurance for freelancers

First Round Capital outlines an effective framework for positioning your services to help you stand out from the crowd. The takeaway: Clearly understanding who you work with and how you will help can increase the ROI of your marketing activities. Clear positioning will improve the quality of your leads and ensure more successful projects. (7-minute read). Positioning your startup is vital – here's how to nail it

Stuart Balcombe