Up and to the Right: 12/12/2017


Here are 3 links worth your time this week:

Dan Mall argues that freelancers should possess the breadth of knowledge to tackle any challenge, but should advertise their depth of knowledge to be the perfect choice to solve a client's problems. (2-minute read): Oil change & Pizza


Kai Davis explains how to cut the time you lose writing proposals for clients that don't convert with paid roadmapping sessions. (3-minute read): Standardize value through products


Alan Gleeson explains how Drift has used relentless focus on customers and freely sharing knowledge to build a brand experience people love. (7-minute read): Peak inside Drift's killer brand strategy


Team Compass